{"id":1463,"date":"2026-06-21T16:03:33","date_gmt":"2026-06-21T14:03:33","guid":{"rendered":"http:\/\/localhost\/www_root\/?st-import=d0ff8aac267098373fb2c5a5cac3855e"},"modified":"2026-09-07T17:03:15","modified_gmt":"2026-09-07T15:03:15","slug":"domov","status":"publish","type":"page","link":"https:\/\/specify.sk\/en_gb\/","title":{"rendered":"Home"},"content":{"rendered":"
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\n terminal<\/span>\n Strategic growth through data and technology<\/span>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Business opportunities as the engine of your success.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We help companies connect digital transformation, CRM, data and marketing automation into solutions that increase business performance, process efficiency and customer experience. At the same time, we reveal weaknesses in the customer journey, business processes and data management. Thanks to this, we turn business opportunities into sustainable growth, supported by analytics, technology and intelligent automation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Free consultation<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n See solutions \u2192<\/span>\n<\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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What we help clients with<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We start each project with an analysis of the current state, because a quality solution must be based on real business needs. Then, we design CRM, analytical or digital solutions so that they are understandable for management and at the same time feasible for the development team. In practice, we connect strategy, data and technology into one functional system.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n <\/span>\n schema<\/span>\n \/SERVICE_FRAMEWORK<\/strong>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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hub<\/span> <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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CRM &
Automation<\/h4>\t\t\t<\/div>\n\t\t\t\t\t\t
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\n\t\t\t\t\tWe set up business processes for customer acquisition and retention, build personalized marketing communication, brand value, automated omnichannel marketing for customer value growth\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n Find out more \u2192<\/span>\n<\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n analytics<\/span>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Business
Analysis<\/h4>\t\t\t<\/div>\n\t\t\t\t\t\t
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\n\t\t\t\t\tWe analyze the client's business processes and sales systems, diagnose data tools, key indicators, marketing channel effectiveness, market segmentation, business opportunities and competition.\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n Find out more \u2192<\/span>\n<\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n view_quilt<\/span>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Digital
infrastructure<\/h4>\t\t\t<\/div>\n\t\t\t\t\t\t
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\n\t\t\t\t\tWe develop and implement CMS\/CRM systems and AI tools for websites and e-commerce, project management of software development and data sources, and we tune digital marketing tools for the digital adaptation of the company.\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n Find out more \u2192<\/span>\n<\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n insights<\/span>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Business
Intelligence<\/h4>\t\t\t<\/div>\n\t\t\t\t\t\t
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\n\t\t\t\t\tWe evaluate business and marketing results, design growth business strategies and procedures, implement data measurement and decision-making for effective management, and fine-tune product mix and marketing strategies.
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\n\t\t\t\t\t\n Find out more \u2192<\/span>\n<\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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How we work<\/h2>\n

\n First, we identify key business goals and process barriers. Then we prepare a solution proposal that connects business analytics, CRM, data, and technology. Then, we coordinate implementation with the development, analytics, or marketing team so that the result doesn't just stay in strategy, but gets into real-world operation.\n\n <\/p>\n <\/div>\n

\n <\/span>\n account_tree<\/span>\n \/ PROCESS_FRAMEWORK<\/strong>\n <\/div>\n <\/div>\n\n
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01<\/div>\n
\n manage_search<\/span>\n <\/div>\n

Survey<\/h3>\n

Understanding the business, goals, customers and current challenges<\/p>\n <\/div>\n\n

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02<\/div>\n
\n analytics<\/span>\n <\/div>\n

Analysis<\/h3>\n

Mapping processes, data, systems, sales and marketing results<\/p>\n <\/div>\n\n

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03<\/div>\n
\n architecture<\/span>\n <\/div>\n

Solution proposal<\/h3>\n

Solution architecture, priorities, customer scenarios, and best practices<\/p>\n <\/div>\n\n

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04<\/div>\n
\n rocket_launch<\/span>\n <\/div>\n

Implementation<\/h3>\n

Implementing CRM, automation, digital tools and data layers<\/p>\n <\/div>\n\n

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05<\/div>\n
\n trending_up<\/span>\n <\/div>\n

Debugging and development<\/h3>\n

Measuring results, optimization, improvement and long-term management.<\/p>\n <\/div>\n\n <\/div>\n <\/div>\n<\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Success and growth
with customer value<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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This is where the story of your successful business begins, discovering growth potential and the path to stable business performance.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n <\/span>\n query_stats<\/span>\n \/ KPI_OPTIMIZATION<\/strong>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n ads_click<\/span>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Acquisition<\/h5>\t\t\t<\/div>\n\t\t\t\t\t\t
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\n
\n Problem<\/span>\n

Poor quality leads, high costs, and unclear business proposition.<\/p>\n <\/div>\n\n

\n Solution<\/span>\n

Customer segmentation, landing pages, marketing channels, PPC campaigns and remarketing.<\/p>\n <\/div>\n\n

\n +50\/+100%<\/strong>\n Lead generation improvement<\/span>\n <\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n track_changes<\/span>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Conversions<\/h5>\t\t\t<\/div>\n\t\t\t\t\t\t
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\n
\n Problem<\/span>\n

Spam, few orders, low sales, high advertising costs.<\/p>\n <\/div>\n\n

\n Solution<\/span>\n

Funnel diagnostics, data measurement, CRO campaigns, customer care.<\/p>\n <\/div>\n\n

\n +10\/+20%<\/strong>\n Higher conversion rate<\/span>\n <\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n groups<\/span>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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CRM\/Retention<\/h5>\t\t\t<\/div>\n\t\t\t\t\t\t
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\n
\n Problem<\/span>\n

Lost leads, poor personalization, inconsistent communication.<\/p>\n <\/div>\n\n

\n Solution<\/span>\n

CRM processes and strategy, communication cycle, automation.<\/p>\n <\/div>\n\n

\n +30\/+60%<\/strong>\n Increase in conversions<\/span>\n <\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n inventory_2<\/span>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Portfolio<\/h5>\t\t\t<\/div>\n\t\t\t\t\t\t
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\n
\n Problem<\/span>\n

Stagnant sales, low profits, poor marketing, high advertising costs<\/p>\n <\/div>\n\n

\n Solution<\/span>\n

Product mix and pricing, purchasing behavior research, upsell and cross-sell.<\/p>\n <\/div>\n\n

\n +30\/+50%<\/strong>\n LTV\/AOV growth<\/span>\n <\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n devices<\/span>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Web & CX<\/h5>\t\t\t<\/div>\n\t\t\t\t\t\t
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\n Problem<\/span>\n

Few orders, low customer retention, low website engagement<\/p>\n <\/div>\n\n

\n Solution<\/span>\n

Website UX\/UI audit, sales funnels and data layers, technological modernization of the website and CMS<\/p>\n <\/div>\n\n

\n +15\/+30%<\/strong>\n Customer retention<\/span>\n <\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n monitoring<\/span>\n <\/div>\n\n
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Data and analytical basis<\/h4>\n

We connect CRM, web, marketing channels, and business data into a unified reporting framework for better decision-making.<\/p>\n <\/div>\n <\/div>\n\n

\n +15\/+30%<\/strong>\n More accurate financial management<\/span>\n <\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n groups<\/span>\n Who is the collaboration suitable for?<\/span>\n <\/div>\n\n

For companies that want to manage growth systematically<\/h2>\n\n

\n We bring the greatest benefit to companies that already have customers, data, business processes, or digital channels \u2014 but need to better connect, evaluate, and develop them.\n <\/p>\n <\/div>\n\n

\n
\n <\/span>\n radar<\/span>\n \/ CLIENT_FIT<\/strong>\n <\/div>\n\n \n I am interested.<\/span>\n arrow_forward<\/span>\n<\/a>\n <\/div>\n <\/div>\n\n
\n\n
\n
01<\/div>\n
\n trending_up<\/span>\n <\/div>\n
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Growing companies<\/h3>\n

\n You need to put sales, marketing, CRM, and data under greater control and create a system that supports further growth.\n <\/p>\n <\/div>\n <\/div>\n\n

\n
02<\/div>\n
\n shopping_bag<\/span>\n <\/div>\n
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E-commerce and services<\/h3>\n

\n You want to work better with performance, customer journey, retention, product portfolio, and marketing channels.\n <\/p>\n <\/div>\n <\/div>\n\n

\n
03<\/div>\n
\n health_and_safety<\/span>\n <\/div>\n
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Healthcare and professional services<\/h3>\n

\n You need to digitize processes, communication, and client experience without losing credibility and professional standards.\n <\/p>\n <\/div>\n <\/div>\n\n

\n
04<\/div>\n
\n account_tree<\/span>\n <\/div>\n
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Companies with existing CRM, website or data<\/h3>\n

\n You have the tools, but you lack strategy, connectivity, reporting, automation, or effective use of the existing ecosystem.\n <\/p>\n <\/div>\n <\/div>\n\n <\/div>\n\n <\/div>\n<\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n
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\n assignment<\/span>\n Case studies<\/span>\n <\/div>\n\n

Selected case studies<\/h2>\n\n

\n Experience from projects in healthcare, e-commerce, and enterprise environments \u2014 presented with respect for the confidentiality of client data.\n <\/p>\n <\/div>\n\n

\n <\/span>\n assignment<\/span>\n \/ CASE_STUDIES<\/strong>\n <\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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01 \/ Polyclinic in Bratislava \u2014 Healthcare CMS \u2022 CRM \u2022 BI <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/i><\/span>\n\t\t\t<\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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\n \"Healthcare\n <\/div>\n\n
\n HEALTHCARE \/ CMS \/ CRM \/ BUSINESS ANALYSIS<\/span>\n\n

Digitalization of processes for a modern polyclinic<\/h3>\n\n

\n Digital transformation of a tailor-made business system, customer and business processes through CRM strategy, business analysis, client portal, customer journey and reporting framework.\n <\/p>\n\n

\n Custom CMS<\/span>\n Custom CRM<\/span>\n Brevo<\/span>\n Daktela<\/span>\n Funds<\/span>\n Power BI<\/span>\n GA4<\/span>\n Automation<\/span>\n Email marketing<\/span>\n SCRUM IT Management<\/span>\n Software architecture<\/span>\n <\/div>\n\n \n View case study \u2192<\/span>\n <\/a>\n <\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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02 \/ Beautiful interior \u2014 E-commerce & performance <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/i><\/span>\n\t\t\t<\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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\n
\n \"Krasnyinterier\n <\/div>\n\n
\n E-COMMERCE \/ CX \/ PERFORMANCE<\/span>\n\n

Conversion rate and UX optimization<\/h3>\n\n

\n Development of e-commerce solutions in the furniture and home accessories segment with a focus on business performance, customer experience, product mix and marketing channels.\n <\/p>\n\n

\n Prestashop<\/span>\n Google Analytics<\/span>\n Google Tag Manager<\/span>\n Google Ads<\/span>\n Meta Ads<\/span>\n PPC<\/span>\n Funnels<\/span>\n Google Merchant<\/span>\n Google Adsense<\/span>\n E-commerce<\/span>\n <\/div>\n\n \n View project \u2192<\/span>\n <\/a>\n <\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
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03 \/ OMV Refining & Marketing Austria \u2014 Enterprise PM & CMS <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/i><\/span>\n\t\t\t<\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
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\n \"OMV\n <\/div>\n\n
\n ENTERPRISE \/ PROJECT DELIVERY \/ CMS<\/span>\n\n

Enterprise Content Management<\/h3>\n\n

\n Project management and administration of internal CMS SharePoint in an international enterprise company, focusing on project coordination, goal achievement, content management, privileges, and internal processes.\n <\/p>\n\n

\n Microsoft SharePoint<\/span>\n CMS<\/span>\n Project Management<\/span>\n MS Project<\/span>\n Gant<\/span>\n Enterprise<\/span>\n <\/div>\n\n \n Show experience \u2192<\/span>\n <\/a>\n <\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n science<\/span>\n Specify Labs<\/span>\n <\/div>\n\n

Specify Labs connects business, data and technology<\/h2>\n\n

\n We are a consulting and implementation partner for companies that need to connect business goals with digital solutions. We help transform the requirements of management, sales teams, and customers into real results, functional processes, and measurable digital outputs.\n <\/p>\n\n

\n We build on many years of experience from various types of business, people and business environments in Slovakia and abroad. We create our proposals based on expertise in project management, marketing, business, financial management, applied statistics and programming. Depending on the scope of cooperation, we connect strategic proposal with development, analytical or marketing implementation.\n <\/p>\n <\/div>\n\n

\n <\/span>\n account_tree<\/span>\n \/ ABOUT_SPECIFY<\/strong>\n <\/div>\n <\/div>\n\n
\n\n
\n Our philosophy<\/span>\n\n
\n Digital solutions make sense when they improve performance, processes, and decision-making.\n\n <\/blockquote>\n\n
\n Business Analysis<\/span>\n CRM<\/span>\n Automation<\/span>\n BI<\/span>\n Digital Transformation<\/span>\n <\/div>\n <\/div>\n\n
\n\n
\n
01<\/div>\n
\n

Business first<\/h3>\n

\n We don't start solutions with technology, but by understanding the business model, customers, processes, and goals of the company.\n <\/p>\n <\/div>\n <\/div>\n\n

\n
02<\/div>\n
\n

From analysis to implementation<\/h3>\n

\n We translate requirements into specific tasks, priorities, processes, dashboards, CRM scenarios, or digital products.\n <\/p>\n <\/div>\n <\/div>\n\n

\n
03<\/div>\n
\n

Network of specialists<\/h3>\n

\n Depending on the scope of the project, we involve developers, analysts, or marketing specialists so that the proposal does not remain just at the strategy level.\n <\/p>\n <\/div>\n <\/div>\n\n <\/div>\n\n <\/div>\n\n <\/div>\n<\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

terminal Strategick\u00fd rast cez d\u00e1ta a technol\u00f3gie Obchodn\u00e9 pr\u00edle\u017eitosti ako motor v\u00e1\u0161ho \u00faspechu. Pom\u00e1hame firm\u00e1m prep\u00e1ja\u0165 digit\u00e1lnu transform\u00e1ciu, CRM, d\u00e1ta a marketingov\u00fa automatiz\u00e1ciu do rie\u0161en\u00ed, ktor\u00e9 zvy\u0161uj\u00fa obchodn\u00fd v\u00fdkon, efektivitu procesov a z\u00e1kazn\u00edcku sk\u00fasenos\u0165. Z\u00e1rove\u0148 odha\u013eujeme slab\u00e9 miesta v z\u00e1kazn\u00edckej ceste, obchodn\u00fdch procesoch a d\u00e1tovom riaden\u00ed. V\u010faka tomu premie\u0148ame obchodn\u00e9 pr\u00edle\u017eitosti na udr\u017eate\u013en\u00fd rast s […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"enabled","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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