{"id":1463,"date":"2026-06-21T16:03:33","date_gmt":"2026-06-21T14:03:33","guid":{"rendered":"http:\/\/localhost\/www_root\/?st-import=d0ff8aac267098373fb2c5a5cac3855e"},"modified":"2026-10-22T19:46:28","modified_gmt":"2026-10-22T17:46:28","slug":"domov","status":"publish","type":"page","link":"https:\/\/specify.sk\/en_gb\/","title":{"rendered":"Home"},"content":{"rendered":"
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n terminal<\/span>\n Strategic growth through data and technology<\/span>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Business opportunities as a growth engine for your company<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

We help small and medium-sized businesses in Slovakia connect CRM, data, marketing automation and digital transformation into a single system. It increases business performance, process efficiency and the quality of the customer experience. First, we uncover opportunities in the customer journey, business processes and data management. Then, thanks to analytics, technology and intelligent automation, we turn them into sustainable growth.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
Free consultation<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\n See solutions \u2192<\/span>\n<\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

What we help clients with<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

We start each project with an analysis of the current state, because a quality solution is based on real business needs. We then design CRM, analytical or digital solutions that are understandable for management and at the same time feasible for the development team. In practice, we connect strategy, data and technology into one functional system.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n <\/span>\n schema<\/span>\n \/SERVICE_FRAMEWORK<\/strong>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
hub<\/span> <\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\n\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t

CRM &
Automation<\/h4>\t\t\t<\/div>\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\tWe set up business processes for customer acquisition and retention. We build personalized marketing communications and brand equity, and thanks to automated omnichannel marketing, we increase the value of each customer.\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\n Find out more \u2192<\/span>\n<\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n analytics<\/span>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\n\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t

Business
Analysis<\/h4>\t\t\t<\/div>\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\tWe analyze the client's business processes and sales systems. We diagnose data tools, key indicators, marketing channel effectiveness, market segmentation, business opportunities and competition. This gives you a clear basis for further decisions.\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\n Find out more \u2192<\/span>\n<\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n view_quilt<\/span>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\n\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t

Digital
solutions<\/h4>\t\t\t<\/div>\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\tFrom a website, e-shop to a client portal or internal application. We will help you prepare the assignment, select appropriate technologies and coordinate the development and implementation of the solution. We connect systems so that data and daily work are connected.\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\n Find out more \u2192<\/span>\n<\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n insights<\/span>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\n\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t

Business
Intelligence<\/h4>\t\t\t<\/div>\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\tWe assess business and marketing results and design growth strategies. We implement data measurement to help you make fact-based decisions, and we fine-tune product mix and marketing channels. We regularly evaluate results to make your decisions easier.\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\n Find out more \u2192<\/span>\n<\/a>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n
\n\n
\n
\n

How we work<\/h2>\n

\n We first identify key business goals and process barriers. We then design a solution that connects business analytics, CRM, data, and technology. We then coordinate implementation with the development, analytics, or marketing team to take the result from strategy to real-world operations.\n\n <\/p>\n <\/div>\n

\n <\/span>\n account_tree<\/span>\n \/ PROCESS_FRAMEWORK<\/strong>\n <\/div>\n <\/div>\n\n
\n\n
\n
01<\/div>\n
\n manage_search<\/span>\n <\/div>\n

Survey<\/h3>\n

Understanding the business, goals, customers and current challenges<\/p>\n <\/div>\n\n

\n
02<\/div>\n
\n analytics<\/span>\n <\/div>\n

Analysis<\/h3>\n

Mapping processes, data, systems, sales and marketing results<\/p>\n <\/div>\n\n

\n
03<\/div>\n
\n architecture<\/span>\n <\/div>\n

Solution proposal<\/h3>\n

Solution architecture, priorities, customer scenarios, and best practices<\/p>\n <\/div>\n\n

\n
04<\/div>\n
\n rocket_launch<\/span>\n <\/div>\n

Implementation<\/h3>\n

Implementing CRM, automation, digital tools and data layers<\/p>\n <\/div>\n\n

\n
05<\/div>\n
\n trending_up<\/span>\n <\/div>\n

Debugging and development<\/h3>\n

Measuring results, optimization, improvement and long-term management.<\/p>\n <\/div>\n\n <\/div>\n <\/div>\n<\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Success and growth with customer value<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

This is where the story of your successful business begins. <\/br> You will discover growth potential and find a path to stable business performance.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n <\/span>\n query_stats<\/span>\n \/ KPI_OPTIMIZATION<\/strong>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n ads_click<\/span>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\n\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t
Acquisition<\/h5>\t\t\t<\/div>\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n
\n Problem<\/span>\n

Poor quality leads, high costs, and unclear business proposition.<\/p>\n <\/div>\n\n

\n Solution<\/span>\n

Customer segmentation, landing pages, marketing channels, PPC campaigns and remarketing.<\/p>\n <\/div>\n\n

\n +50\/+100%<\/strong>\n Lead generation improvement<\/span>\n <\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n track_changes<\/span>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\n\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t
Conversions<\/h5>\t\t\t<\/div>\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n
\n Problem<\/span>\n

Spam, few orders, low sales, high advertising costs.<\/p>\n <\/div>\n\n

\n Solution<\/span>\n

Funnel diagnostics, data measurement, CRO campaigns, customer care.<\/p>\n <\/div>\n\n

\n +10\/+20%<\/strong>\n Higher conversion rate<\/span>\n <\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n groups<\/span>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\n\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t
CRM\/Retention<\/h5>\t\t\t<\/div>\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n
\n Problem<\/span>\n

Lost leads, poor personalization, inconsistent communication.<\/p>\n <\/div>\n\n

\n Solution<\/span>\n

CRM processes and strategy, communication cycle, automation.<\/p>\n <\/div>\n\n

\n +30\/+60%<\/strong>\n Increase in conversions<\/span>\n <\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n inventory_2<\/span>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\n\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t
Portfolio<\/h5>\t\t\t<\/div>\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n
\n Problem<\/span>\n

Stagnant sales, low profits, poor marketing, high advertising costs<\/p>\n <\/div>\n\n

\n Solution<\/span>\n

Product mix and pricing, purchasing behavior research, upsell and cross-sell.<\/p>\n <\/div>\n\n

\n +30\/+50%<\/strong>\n LTV\/AOV growth<\/span>\n <\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n devices<\/span>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\n\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t
Web & CX<\/h5>\t\t\t<\/div>\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n
\n Problem<\/span>\n

Few orders, low customer retention, low website engagement<\/p>\n <\/div>\n\n

\n Solution<\/span>\n

Website UX\/UI audit, sales funnels and data layers, technological modernization of the website and CMS<\/p>\n <\/div>\n\n

\n +15\/+30%<\/strong>\n Customer retention<\/span>\n <\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n
\n
\n monitoring<\/span>\n <\/div>\n\n
\n

Data and analytical basis<\/h4>\n

We connect CRM, web, marketing channels and business data into a unified reporting framework.<\/br> This means your decisions are based on accurate numbers.<\/p>\n <\/div>\n <\/div>\n\n

\n +15\/+30%<\/strong>\n More accurate financial management<\/span>\n <\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n
\n\n
\n
\n
\n groups<\/span>\n Who is the collaboration suitable for?<\/span>\n <\/div>\n\n

For small and medium-sized businesses that want to manage growth systematically<\/h2>\n\n

\n We help companies connect sales, marketing, customer communication and data into one system. First, we select the right CRM and then set up processes and automation so that the team gets a clear overview, saves time and systematically develops customer relationships.\n <\/p>\n <\/div>\n\n

\n
\n <\/span>\n radar<\/span>\n \/ CLIENT_FIT<\/strong>\n <\/div>\n\n \n Arrange an initial consultation<\/span>\n arrow_forward<\/span>\n<\/a>\n <\/div>\n <\/div>\n\n
\n\n
\n
01<\/div>\n
\n business<\/span>\n <\/div>\n
\n

Companies with active B2B sales<\/h3>\n

\n For sales, distribution, and technology companies that work with inquiries, offers, and longer business cycles. We set up an overview of opportunities, responsibilities, and next steps. Thanks to this, your team always knows who to focus on and how to move the business forward.\n <\/p>\n <\/div>\n <\/div>\n\n

\n
02<\/div>\n
\n business_center<\/span>\n <\/div>\n
\n

Consulting firms, agencies and professional services<\/h3>\n

\n For teams whose business is built on expertise, personal communication, and long-term relationships. We connect contacts, communication history, and business opportunities in one place. So you can systematically develop collaboration with new and existing clients.\n <\/p>\n <\/div>\n <\/div>\n\n

\n
03<\/div>\n
\n shopping_cart<\/span>\n <\/div>\n
\n

E-commerce and online sales<\/h3>\n

\n For e-shops and brands that want to effectively acquire customers and encourage repeat purchases. We connect marketing channels, customer data, and automated communication. We then evaluate the results according to conversions, order value, and customer return.\n <\/p>\n <\/div>\n <\/div>\n\n

\n
04<\/div>\n
\n support_agent<\/span>\n <\/div>\n
\n

Reservation and customer care services<\/h3>\n

\n For companies that need to connect inquiries, ordering, and follow-up communication. We will design a seamless customer journey from first contact through service use to the next visit. Clear processes and overview for your team will also ensure that every client receives attention at the right time.\n <\/p>\n <\/div>\n <\/div>\n\n <\/div>\n\n <\/div>\n<\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n
\n
\n assignment<\/span>\n Case studies<\/span>\n <\/div>\n\n

Selected case studies<\/h2>\n\n

\n Experience from projects in healthcare, e-commerce, and enterprise environments \u2014 presented with respect for the confidentiality of client data.\n <\/p>\n <\/div>\n\n

\n <\/span>\n assignment<\/span>\n \/ CASE_STUDIES<\/strong>\n <\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\n\t\t\t\t\t
01 \/ Polyclinic in Bratislava \u2014 Healthcare CMS \u2022 CRM \u2022 BI <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/i><\/span>\n\t\t\t<\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n
\n \"Healthcare\n <\/div>\n\n
\n HEALTHCARE \/ CMS \/ CRM \/ BUSINESS ANALYSIS<\/span>\n\n

Digitalization of processes for a modern polyclinic<\/h3>\n\n

\n We built the digital transformation of the business system, customer and business processes on a CRM strategy, business analysis, client portal, customer journey and reporting framework.\n <\/p>\n\n

\n Custom CMS<\/span>\n Custom CRM<\/span>\n Brevo<\/span>\n Daktela<\/span>\n Funds<\/span>\n Power BI<\/span>\n GA4<\/span>\n Automation<\/span>\n Email marketing<\/span>\n SCRUM IT Management<\/span>\n Software architecture<\/span>\n <\/div>\n\n \n View case study \u2192<\/span>\n <\/a>\n <\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
\n\t\t\t\t\n\t\t\t\t\t
02 \/ Beautiful interior \u2014 E-commerce & performance <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/i><\/span>\n\t\t\t<\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n
\n \"Krasnyinterier\n <\/div>\n\n
\n E-COMMERCE \/ CX \/ PERFORMANCE<\/span>\n\n

Conversion rate and UX optimization<\/h3>\n\n

\n We focused the development of an e-commerce solution in the furniture and home accessories segment on business performance, customer experience, product mix, and marketing channels.\n <\/p>\n\n

\n Prestashop<\/span>\n Google Analytics<\/span>\n Google Tag Manager<\/span>\n Google Ads<\/span>\n Meta Ads<\/span>\n PPC<\/span>\n Funnels<\/span>\n Google Merchant<\/span>\n Google Adsense<\/span>\n E-commerce<\/span>\n <\/div>\n\n \n View project \u2192<\/span>\n <\/a>\n <\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t
\n\t\t\t\t\n\t\t\t\t\t
03 \/ OMV Refining & Marketing Austria \u2014 Enterprise PM & CMS <\/div><\/span>\n\t\t\t\t\t\t\t\n\t\t\t<\/i><\/span>\n\t\t\t<\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n
\n \"OMV\n <\/div>\n\n
\n ENTERPRISE \/ PROJECT DELIVERY \/ CMS<\/span>\n\n

Enterprise Content Management<\/h3>\n\n

\n We managed projects and administered the internal SharePoint CMS in an international enterprise company. We focused on project coordination, goal achievement, content management, privileges, and internal processes.\n <\/p>\n\n

\n Microsoft SharePoint<\/span>\n CMS<\/span>\n Project Management<\/span>\n MS Project<\/span>\n Gant<\/span>\n Enterprise<\/span>\n <\/div>\n\n \n Show experience \u2192<\/span>\n <\/a>\n <\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n
\n
\n science<\/span>\n Specify Labs<\/span>\n <\/div>\n\n

Specify Labs connects business, data and technology<\/h2>\n <\/div>\n\n
\n <\/span>\n account_tree<\/span>\n \/ ABOUT_SPECIFY<\/strong>\n <\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n

\n We are a consulting and implementation partner for small and medium-sized businesses that want to connect business goals with digital solutions. We transform the requirements of management, sales teams, and customers into real results, functional processes, and measurable digital outputs.\n <\/p>\n\n

\n We build on many years of experience from various industries and business environments in Slovakia and abroad. Our proposals are therefore based on expertise in project management, marketing, business, financial management, applied statistics and programming. Depending on the scope of cooperation, we then connect the strategic proposal with development, analytical or marketing implementation.\n <\/p>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n
\n Our philosophy<\/span>\n\n
\n Digital solutions make sense when they improve performance, processes, and decision-making.\n <\/blockquote>\n\n
\n Business Analysis<\/span>\n CRM<\/span>\n Automation<\/span>\n BI<\/span>\n Digital Transformation<\/span>\n <\/div>\n <\/div>\n\n
\n
\n
01<\/div>\n
\n

Business first<\/h3>\n

\n We start solutions by understanding the business model, customers, processes and goals of the company. We then select the technology based on this.\n <\/p>\n <\/div>\n <\/div>\n\n

\n
02<\/div>\n
\n

From analysis to implementation<\/h3>\n

\n We translate requirements into specific tasks, priorities, processes, dashboards, CRM scenarios, or digital products.\n <\/p>\n <\/div>\n <\/div>\n\n

\n
03<\/div>\n
\n

Network of specialists<\/h3>\n

\n Depending on the scope of the project, we involve developers, analysts, or marketing specialists. This ensures that the proposal is carried through to implementation.\n <\/p>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

terminal Strategick\u00fd rast cez d\u00e1ta a technol\u00f3gie Obchodn\u00e9 pr\u00edle\u017eitosti ako motor rastu va\u0161ej firmy Pom\u00e1hame mal\u00fdm a stredn\u00fdm firm\u00e1m na Slovensku prep\u00e1ja\u0165 CRM, d\u00e1ta, marketingov\u00fa automatiz\u00e1ciu a digit\u00e1lnu transform\u00e1ciu do jedn\u00e9ho syst\u00e9mu. Ten zvy\u0161uje obchodn\u00fd v\u00fdkon, efektivitu procesov aj kvalitu z\u00e1kazn\u00edckej sk\u00fasenosti. Najsk\u00f4r odhal\u00edme pr\u00edle\u017eitosti v z\u00e1kazn\u00edckej ceste, obchodn\u00fdch procesoch a d\u00e1tovom riaden\u00ed. N\u00e1sledne ich […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"enabled","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-1463","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nCRM a digit\u00e1lna transform\u00e1cia pre rast firiem | Specify Labs<\/title>\n<meta name=\"description\" content=\"CRM a digit\u00e1lna transform\u00e1cia pre mal\u00e9 a stredn\u00e9 firmy. Prep\u00e1jame obchod, d\u00e1ta a automatiz\u00e1ciu. Dohodnite si bezplatn\u00fa \u00favodn\u00fa konzult\u00e1ciu.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/specify.sk\/en_gb\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CRM a digit\u00e1lna transform\u00e1cia | Specify Labs\" \/>\n<meta property=\"og:description\" content=\"Specify Labs prep\u00e1ja CRM, business anal\u00fdzu, d\u00e1ta a marketingov\u00fa automatiz\u00e1ciu do digit\u00e1lnych rie\u0161en\u00ed, ktor\u00e9 podporuj\u00fa obchodn\u00fd v\u00fdkon, efektivitu procesov a z\u00e1kazn\u00edcku sk\u00fasenos\u0165.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/specify.sk\/en_gb\/\" \/>\n<meta property=\"og:site_name\" content=\"Specify Labs\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-22T17:46:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/specify.sk\/wp-content\/uploads\/2026\/10\/Premente-prilezitosti-na-rast.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1731\" \/>\n\t<meta property=\"og:image:height\" content=\"909\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Domov | Specify Labs\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/specify.sk\\\/\",\"url\":\"https:\\\/\\\/specify.sk\\\/\",\"name\":\"CRM a digit\u00e1lna transform\u00e1cia pre rast firiem | Specify Labs\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/specify.sk\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/specify.sk\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/specify.sk\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/specify.sk\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/Poliklinika.png\",\"datePublished\":\"2026-06-21T14:03:33+00:00\",\"dateModified\":\"2026-10-22T17:46:28+00:00\",\"description\":\"CRM a digit\u00e1lna transform\u00e1cia pre mal\u00e9 a stredn\u00e9 firmy. Prep\u00e1jame obchod, d\u00e1ta a automatiz\u00e1ciu. Dohodnite si bezplatn\u00fa \u00favodn\u00fa konzult\u00e1ciu.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/specify.sk\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/specify.sk\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/specify.sk\\\/#primaryimage\",\"url\":\"https:\\\/\\\/specify.sk\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/Poliklinika.png\",\"contentUrl\":\"https:\\\/\\\/specify.sk\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/Poliklinika.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/specify.sk\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Domovsk\u00e1 str\u00e1nka\",\"item\":\"https:\\\/\\\/specify.sk\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Domov\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/specify.sk\\\/#website\",\"url\":\"https:\\\/\\\/specify.sk\\\/\",\"name\":\"Specify Labs\",\"description\":\"Business \u00b7 Data \u00b7 Technology\",\"publisher\":{\"@id\":\"https:\\\/\\\/specify.sk\\\/#organization\"},\"alternateName\":\"specify.sk\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/specify.sk\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/specify.sk\\\/#organization\",\"name\":\"Specify Labs\",\"alternateName\":\"specify.sk\",\"url\":\"https:\\\/\\\/specify.sk\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/specify.sk\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/specify.sk\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/specify_labs_logo_vector_v2_clean_tagline_black.svg\",\"contentUrl\":\"https:\\\/\\\/specify.sk\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/specify_labs_logo_vector_v2_clean_tagline_black.svg\",\"width\":1774,\"height\":887,\"caption\":\"Specify Labs\"},\"image\":{\"@id\":\"https:\\\/\\\/specify.sk\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"description\":\"Specify Labs je konzulta\u010dn\u00e1 a technologick\u00e1 zna\u010dka zameran\u00e1 na digit\u00e1lnu transform\u00e1ciu, CRM syst\u00e9my, business anal\u00fdzu, z\u00e1kazn\u00edcku sk\u00fasenos\u0165, marketingov\u00fa automatiz\u00e1ciu a d\u00e1tovo riaden\u00e9 riadenie firiem. Pom\u00e1hame organiz\u00e1ci\u00e1m prep\u00e1ja\u0165 obchodn\u00e9 po\u017eiadavky s technick\u00fdmi rie\u0161eniami, optimalizova\u0165 z\u00e1kazn\u00edcke procesy a navrhova\u0165 digit\u00e1lne produkty, ktor\u00e9 prin\u00e1\u0161aj\u00fa merate\u013en\u00e9 obchodn\u00e9 v\u00fdsledky. Na\u0161a pr\u00e1ca zah\u0155\u0148a anal\u00fdzu procesov, n\u00e1vrh CRM a CMS rie\u0161en\u00ed, implement\u00e1ciu marketingovej automatiz\u00e1cie, tvorbu z\u00e1kazn\u00edckych ciest, reporting, Business Intelligence a koordin\u00e1ciu v\u00fdvoja digit\u00e1lnych rie\u0161en\u00ed v spolupr\u00e1ci s v\u00fdvoj\u00e1rskymi, analytick\u00fdmi a marketingov\u00fdmi t\u00edmami.\",\"email\":\"konzultacie@specify.sk\",\"legalName\":\"Specify s.r.o.\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"CRM and digital transformation for business growth | Specify Labs","description":"CRM and digital transformation for small and medium-sized businesses. We connect business, data and automation. Schedule a free initial consultation.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/specify.sk\/en_gb\/","og_locale":"en_GB","og_type":"article","og_title":"CRM a digit\u00e1lna transform\u00e1cia | Specify Labs","og_description":"Specify Labs prep\u00e1ja CRM, business anal\u00fdzu, d\u00e1ta a marketingov\u00fa automatiz\u00e1ciu do digit\u00e1lnych rie\u0161en\u00ed, ktor\u00e9 podporuj\u00fa obchodn\u00fd v\u00fdkon, efektivitu procesov a z\u00e1kazn\u00edcku sk\u00fasenos\u0165.","og_url":"https:\/\/specify.sk\/en_gb\/","og_site_name":"Specify Labs","article_modified_time":"2026-10-22T17:46:28+00:00","og_image":[{"width":1731,"height":909,"url":"https:\/\/specify.sk\/wp-content\/uploads\/2026\/10\/Premente-prilezitosti-na-rast.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_title":"Domov | Specify Labs","twitter_misc":{"Estimated reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/specify.sk\/","url":"https:\/\/specify.sk\/","name":"CRM and digital transformation for business growth | Specify Labs","isPartOf":{"@id":"https:\/\/specify.sk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/specify.sk\/#primaryimage"},"image":{"@id":"https:\/\/specify.sk\/#primaryimage"},"thumbnailUrl":"https:\/\/specify.sk\/wp-content\/uploads\/2026\/08\/Poliklinika.png","datePublished":"2026-06-21T14:03:33+00:00","dateModified":"2026-10-22T17:46:28+00:00","description":"CRM and digital transformation for small and medium-sized businesses. We connect business, data and automation. Schedule a free initial consultation.","breadcrumb":{"@id":"https:\/\/specify.sk\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/specify.sk\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/specify.sk\/#primaryimage","url":"https:\/\/specify.sk\/wp-content\/uploads\/2026\/08\/Poliklinika.png","contentUrl":"https:\/\/specify.sk\/wp-content\/uploads\/2026\/08\/Poliklinika.png"},{"@type":"BreadcrumbList","@id":"https:\/\/specify.sk\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Domovsk\u00e1 str\u00e1nka","item":"https:\/\/specify.sk\/"},{"@type":"ListItem","position":2,"name":"Domov"}]},{"@type":"WebSite","@id":"https:\/\/specify.sk\/#website","url":"https:\/\/specify.sk\/","name":"Specify Labs","description":"Business \u00b7 Data \u00b7 Technology","publisher":{"@id":"https:\/\/specify.sk\/#organization"},"alternateName":"specify.sk","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/specify.sk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/specify.sk\/#organization","name":"Specify Labs","alternateName":"specify.sk","url":"https:\/\/specify.sk\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/specify.sk\/#\/schema\/logo\/image\/","url":"https:\/\/specify.sk\/wp-content\/uploads\/2026\/07\/specify_labs_logo_vector_v2_clean_tagline_black.svg","contentUrl":"https:\/\/specify.sk\/wp-content\/uploads\/2026\/07\/specify_labs_logo_vector_v2_clean_tagline_black.svg","width":1774,"height":887,"caption":"Specify Labs"},"image":{"@id":"https:\/\/specify.sk\/#\/schema\/logo\/image\/"},"description":"Specify Labs is a consulting and technology brand focused on digital transformation, CRM systems, business analytics, customer experience, marketing automation and data-driven business management. We help organizations connect business requirements with technical solutions, optimize customer processes and design digital products that deliver measurable business results. Our work includes process analysis, CRM and CMS solution design, marketing automation implementation, customer journey creation, reporting, Business Intelligence and coordination of digital solution development in collaboration with development, analytics and marketing teams.","email":"konzultacie@specify.sk","legalName":"Specify s.r.o.","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}}]}},"_links":{"self":[{"href":"https:\/\/specify.sk\/en_gb\/wp-json\/wp\/v2\/pages\/1463","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/specify.sk\/en_gb\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/specify.sk\/en_gb\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/specify.sk\/en_gb\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/specify.sk\/en_gb\/wp-json\/wp\/v2\/comments?post=1463"}],"version-history":[{"count":135,"href":"https:\/\/specify.sk\/en_gb\/wp-json\/wp\/v2\/pages\/1463\/revisions"}],"predecessor-version":[{"id":9430,"href":"https:\/\/specify.sk\/en_gb\/wp-json\/wp\/v2\/pages\/1463\/revisions\/9430"}],"wp:attachment":[{"href":"https:\/\/specify.sk\/en_gb\/wp-json\/wp\/v2\/media?parent=1463"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}