Business opportunities as the engine of your success.
We help companies connect digital transformation, CRM, data and marketing automation into solutions that increase business performance, process efficiency and customer experience. At the same time, we reveal weaknesses in the customer journey, business processes and data management. Thanks to this, we turn business opportunities into sustainable growth, supported by analytics, technology and intelligent automation.
What we help clients with
We start each project with an analysis of the current state, because a quality solution must be based on real business needs. Then, we design CRM, analytical or digital solutions so that they are understandable for management and at the same time feasible for the development team. In practice, we connect strategy, data and technology into one functional system.
CRM &
Automation
Business
Analysis
Digital
infrastructure
Business
Intelligence
channels
How we work
First, we identify key business goals and process barriers. Then we prepare a solution proposal that connects business analytics, CRM, data, and technology. Then, we coordinate implementation with the development, analytics, or marketing team so that the result doesn't just stay in strategy, but gets into real-world operation.
Survey
Understanding the business, goals, customers and current challenges
Analysis
Mapping processes, data, systems, sales and marketing results
Solution proposal
Solution architecture, priorities, customer scenarios, and best practices
Implementation
Implementing CRM, automation, digital tools and data layers
Debugging and development
Measuring results, optimization, improvement and long-term management.
Success and growth
with customer value
This is where the story of your successful business begins, discovering growth potential and the path to stable business performance.
Acquisition
Poor quality leads, high costs, and unclear business proposition.
Customer segmentation, landing pages, marketing channels, PPC campaigns and remarketing.
Conversions
Spam, few orders, low sales, high advertising costs.
Funnel diagnostics, data measurement, CRO campaigns, customer care.
CRM/Retention
Lost leads, poor personalization, inconsistent communication.
CRM processes and strategy, communication cycle, automation.
Portfolio
Stagnant sales, low profits, poor marketing, high advertising costs
Product mix and pricing, purchasing behavior research, upsell and cross-sell.
Web & CX
Few orders, low customer retention, low website engagement
Website UX/UI audit, sales funnels and data layers, technological modernization of the website and CMS
Data and analytical basis
We connect CRM, web, marketing channels, and business data into a unified reporting framework for better decision-making.
For companies that want to manage growth systematically
We bring the greatest benefit to companies that already have customers, data, business processes, or digital channels — but need to better connect, evaluate, and develop them.
Growing companies
You need to put sales, marketing, CRM, and data under greater control and create a system that supports further growth.
E-commerce and services
You want to work better with performance, customer journey, retention, product portfolio, and marketing channels.
Healthcare and professional services
You need to digitize processes, communication, and client experience without losing credibility and professional standards.
Companies with existing CRM, website or data
You have the tools, but you lack strategy, connectivity, reporting, automation, or effective use of the existing ecosystem.
Selected case studies
Experience from projects in healthcare, e-commerce, and enterprise environments — presented with respect for the confidentiality of client data.
01 / Polyclinic in Bratislava — Healthcare CMS • CRM • BI
Digitalization of processes for a modern polyclinic
Digital transformation of a tailor-made business system, customer and business processes through CRM strategy, business analysis, client portal, customer journey and reporting framework.
02 / Beautiful interior — E-commerce & performance
Conversion rate and UX optimization
Development of e-commerce solutions in the furniture and home accessories segment with a focus on business performance, customer experience, product mix and marketing channels.
03 / OMV Refining & Marketing Austria — Enterprise PM & CMS
Enterprise Content Management
Project management and administration of internal CMS SharePoint in an international enterprise company, focusing on project coordination, goal achievement, content management, privileges, and internal processes.
Specify Labs connects business, data and technology
We are a consulting and implementation partner for companies that need to connect business goals with digital solutions. We help transform the requirements of management, sales teams, and customers into real results, functional processes, and measurable digital outputs.
We build on many years of experience from various types of business, people and business environments in Slovakia and abroad. We create our proposals based on expertise in project management, marketing, business, financial management, applied statistics and programming. Depending on the scope of cooperation, we connect strategic proposal with development, analytical or marketing implementation.
Digital solutions make sense when they improve performance, processes, and decision-making.
Business first
We don't start solutions with technology, but by understanding the business model, customers, processes, and goals of the company.
From analysis to implementation
We translate requirements into specific tasks, priorities, processes, dashboards, CRM scenarios, or digital products.
Network of specialists
Depending on the scope of the project, we involve developers, analysts, or marketing specialists so that the proposal does not remain just at the strategy level.
Slovak
English
German