Business opportunities as a growth engine for your company
We help small and medium-sized businesses in Slovakia connect CRM, data, marketing automation and digital transformation into a single system. It increases business performance, process efficiency and the quality of the customer experience. First, we uncover opportunities in the customer journey, business processes and data management. Then, thanks to analytics, technology and intelligent automation, we turn them into sustainable growth.
What we help clients with
We start each project with an analysis of the current state, because a quality solution is based on real business needs. We then design CRM, analytical or digital solutions that are understandable for management and at the same time feasible for the development team. In practice, we connect strategy, data and technology into one functional system.
CRM &
Automation
Business
Analysis
Digital
solutions
Business
Intelligence
How we work
We first identify key business goals and process barriers. We then design a solution that connects business analytics, CRM, data, and technology. We then coordinate implementation with the development, analytics, or marketing team to take the result from strategy to real-world operations.
Survey
Understanding the business, goals, customers and current challenges
Analysis
Mapping processes, data, systems, sales and marketing results
Solution proposal
Solution architecture, priorities, customer scenarios, and best practices
Implementation
Implementing CRM, automation, digital tools and data layers
Debugging and development
Measuring results, optimization, improvement and long-term management.
Success and growth with customer value
This is where the story of your successful business begins. You will discover growth potential and find a path to stable business performance.
Acquisition
Poor quality leads, high costs, and unclear business proposition.
Customer segmentation, landing pages, marketing channels, PPC campaigns and remarketing.
Conversions
Spam, few orders, low sales, high advertising costs.
Funnel diagnostics, data measurement, CRO campaigns, customer care.
CRM/Retention
Lost leads, poor personalization, inconsistent communication.
CRM processes and strategy, communication cycle, automation.
Portfolio
Stagnant sales, low profits, poor marketing, high advertising costs
Product mix and pricing, purchasing behavior research, upsell and cross-sell.
Web & CX
Few orders, low customer retention, low website engagement
Website UX/UI audit, sales funnels and data layers, technological modernization of the website and CMS
Data and analytical basis
We connect CRM, web, marketing channels and business data into a unified reporting framework. This means your decisions are based on accurate numbers.
For small and medium-sized businesses that want to manage growth systematically
We help companies connect sales, marketing, customer communication and data into one system. First, we select the right CRM and then set up processes and automation so that the team gets a clear overview, saves time and systematically develops customer relationships.
Companies with active B2B sales
For sales, distribution, and technology companies that work with inquiries, offers, and longer business cycles. We set up an overview of opportunities, responsibilities, and next steps. Thanks to this, your team always knows who to focus on and how to move the business forward.
Consulting firms, agencies and professional services
For teams whose business is built on expertise, personal communication, and long-term relationships. We connect contacts, communication history, and business opportunities in one place. So you can systematically develop collaboration with new and existing clients.
E-commerce and online sales
For e-shops and brands that want to effectively acquire customers and encourage repeat purchases. We connect marketing channels, customer data, and automated communication. We then evaluate the results according to conversions, order value, and customer return.
Reservation and customer care services
For companies that need to connect inquiries, ordering, and follow-up communication. We will design a seamless customer journey from first contact through service use to the next visit. Clear processes and overview for your team will also ensure that every client receives attention at the right time.
Selected case studies
Experience from projects in healthcare, e-commerce, and enterprise environments — presented with respect for the confidentiality of client data.
01 / Polyclinic in Bratislava — Healthcare CMS • CRM • BI
Digitalization of processes for a modern polyclinic
We built the digital transformation of the business system, customer and business processes on a CRM strategy, business analysis, client portal, customer journey and reporting framework.
02 / Beautiful interior — E-commerce & performance
Conversion rate and UX optimization
We focused the development of an e-commerce solution in the furniture and home accessories segment on business performance, customer experience, product mix, and marketing channels.
03 / OMV Refining & Marketing Austria — Enterprise PM & CMS
Enterprise Content Management
We managed projects and administered the internal SharePoint CMS in an international enterprise company. We focused on project coordination, goal achievement, content management, privileges, and internal processes.
Specify Labs connects business, data and technology
We are a consulting and implementation partner for small and medium-sized businesses that want to connect business goals with digital solutions. We transform the requirements of management, sales teams, and customers into real results, functional processes, and measurable digital outputs.
We build on many years of experience from various industries and business environments in Slovakia and abroad. Our proposals are therefore based on expertise in project management, marketing, business, financial management, applied statistics and programming. Depending on the scope of cooperation, we then connect the strategic proposal with development, analytical or marketing implementation.
Digital solutions make sense when they improve performance, processes, and decision-making.
Business first
We start solutions by understanding the business model, customers, processes and goals of the company. We then select the technology based on this.
From analysis to implementation
We translate requirements into specific tasks, priorities, processes, dashboards, CRM scenarios, or digital products.
Network of specialists
Depending on the scope of the project, we involve developers, analysts, or marketing specialists. This ensures that the proposal is carried through to implementation.
Slovak
English
German